Posted by
neal on 1/29/2007
Their products may be pricey, they might be the target of some resentment among their peers, and one can get the sense that they're a little too into themselves...but you've got to admit - they've got balls.
At the super-secret media-only Patagonia press conference at the 2007 Outdoor Retailer, president and CEO Casey Sheahan announced that the Ventura, California-based company would launch a bold advancement to their clothes recycling program. They've been offering to recycle consumers' old and no longer used Patagonia gear for years, and now they're taking a step further and really stepping on others' toes. They will now be accepting ANY old Polartec garment, not just their own, for their recycling program. If you've got a North Face, Cloudveil, Arc'teryx, or any other company's gear that has Polartec, they want it, and they're going to turn it back into Patagonia gear.
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